MediLife
Wellness Centers
Bringing MediLife Wellness Centers to Life
MediLife Wellness Centers sought to rejuvenate their brand to reflect their ethos of holistic, patient-focused care. They needed a design strategy to communicate their commitment to wellness and community. Here's how I, as their graphic designer, brought this vision to fruition.
Crafting the Logo
At the heart of MediLife's ethos is a blend of modern healthcare and compassionate patient care. To embody this, I designed a logo that intertwines a contemporary sans-serif font with a soothing color scheme. The logo symbolizes the equilibrium and tranquility of MediLife’s wellness approach. The emblem, gracefully merging the medical cross with a lotus flower, positions MediLife as a haven of health and rejuvenation.
Software Used:
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Palette of Peace and Professionalism
The color palette was carefully chosen to mirror MediLife’s holistic philosophy. Serene teal (#2F8BAC) evokes tranquility, deep navy blue (#003F5C) denotes professionalism, soft gray (#6C757D) reflects modernity, and bright blue (#A3D8F4) adds a refreshing vibe. This palette is consistently used across all MediLife materials, fostering a sense of calm and trust.
Tri-fold Brochure Design
The tri-fold brochure I crafted is an engaging and informative gateway to MediLife’s services. Designed for clarity and appeal, each segment leads potential patients through the center’s offerings, ethos, and patient experience in an accessible and captivating manner.
Digital Welcome: The Landing Page
MediLife’s website landing page is the digital embodiment of its welcoming nature. Focused on user-friendliness and patient education, the design integrates clear calls to action and intuitive navigation. It mirrors the brand's spirit—clean, serene, and centered around patient care.
Folder and Wellness Planner
In the healthcare sector, tangible branding materials are invaluable. I designed a patient folder and wellness planner for MediLife, providing patients with tools to track their health goals and treatments. These items serve as practical aids and daily reminders of MediLife’s commitment to their patients’ health journeys.
Educational Seminar Posters
To deepen community engagement, I created a series of posters for MediLife's educational seminars. These posters blend inviting visuals with concise information, establishing MediLife as a proactive player in community health education.
