Griddle & Graze
When Griddle & Graze, an up-and-coming eatery, reached out to me, they had a dream:
to shape a brand that echoes the comforting feel of a classic American diner, yet spins it with a contemporary flair. They were looking for more than a mere makeover; they needed a design that was both welcoming and true to their Americana roots.
Logo Creation
Our first step was the logo, the diner's future hallmark. In a collaborative effort, we fashioned an emblem that nods to the heydays of classic diners while sprinkling in modern appeal. The final design blended warm colors and striking typography, capturing the eatery’s spirit just right.
Software Used:
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Palette of Warmth
Color selection is pivotal. We chose a palette that whispers comfort and appetite: a sunny mustard yellow for cheer and a deep garnet red for a welcoming ambiance. These choices were designed to exude warmth across all aspects, from exterior design to the cozy interior.
The Art of Menu Design
Designing the menu was a unique chance to animate Griddle & Graze's culinary spirit. Employing our new color scheme and typographic style, I crafted a menu that was a list and a heartfelt invitation from their kitchen. It balanced simplicity with warmth, making each dish an experience.
Promoting with Flair
Eye-catching flyers and social media graphics were key to spreading the word. The flyer for their "Burger Bonanza Weekend" was a sensation, creating local excitement with its appetizing visuals and captivating text. Our social media designs were equally impactful, making a splash online and driving incredible engagement.
